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Turn more of your leads into paid jobs

Jobs usually slip away in three places: slow replies, no-shows, and past customers who never hear from you again. Each fix below runs on its own once it’s set up. Enter your numbers further down to see what it’s worth to you.

1Find leadsAds, Google and AI search, referrals2Reach them fastFive-minute replies day and night, reminder textsMissed calls and slow repliesNo-shows
3Close the saleYour team’s visit and quote
$Paid job
4Bring them backPast-customer campaigns and quote follow-upPast customers never hear from you

What the research shows

Three fixes, in the order a lead moves through your business. Sources are listed at the bottom of the page.

Stage 2: Reach them fast

Reply to every lead within 5 minutes, day or night

A homeowner with no heat or no cooling calls several companies. The first one to get back to them has the best shot at the job.

  • An instant text and call-back for every web form and missed call.
  • An AI receptionist that answers after hours and books the visit.
Hear the AI receptionist book a job

Calling a new lead within 5 minutes vs. after 30 minutes

Within 5 minutes21×After 30 minutes1×

Leads called within 5 minutes were 21 times more likely to qualify than leads called after 30 minutes.1

42 hoursAverage time US companies took to answer a web lead.2
10 to 14%HVAC calls that come in outside weekday 8 to 5.5

Stage 2: Reach them fast

Text a reminder before every visit

Booked visits fall through when people forget. A reminder that asks for a reply lets you reschedule or fill the slot before the truck rolls.

  • A confirmation text when the visit is booked.
  • A reminder the day before that asks them to reply YES.
  • An “on the way” text with the tech’s name.

Out of 100 booked appointments

No reminder

32missed

Text reminder

21missed

Randomized trials found text reminders raised attendance from 67.8% to 78.6%, about a third fewer missed visits. The trials were in healthcare, where appointment research is strongest.6

Stage 4: Bring them back

Win back past customers and old quotes

Your customer list and your unsold quotes are leads you already paid for. These people already know your company.

  • Text and email campaigns with a seasonal offer, like a tune-up.
  • A follow-up sequence for every quote that didn’t close.
  • A flag for systems 10 years or older.

Chance of making a sale

Past customer60 to 70%
New prospect5 to 20%

A widely used rule of thumb from the textbook Marketing Metrics.7

Run your own numbers

Enter your numbers as they are today, then switch each system on or off. The starting numbers are an example for a mid-size shop.

Your leads

$
$

Your funnel today

Rough guesses are fine.

%
%
%
%

Past customers

$
How we estimateChange any setting
%

Home service businesses miss 14 to 27% of calls, and 4 in 5 callers won’t leave a voicemail. We assume fast replies save half of the leads you lose today.

%

Trials found reminders cut missed appointments by about a third.

%
$

Mostly tune-ups and repairs, so it sits below your average sale.

%

Industry reports range from 5 to 35%. We start near the low end.

Where leads drop off each week

TodayWith the systems
New leadsCalls and web forms
40.0
Reached in time80% now, 90% with the systems
32.0
36.0
Booked a visit60% now
19.2
21.6
Visit happened85% now, 90% with the systems
16.3
19.4
Paid job60% now
9.8
11.7
Sales per weekFrom new leads
$8,813
$10,492

Estimates from your numbers and the research on this page, not guarantees.

Each new lead is worth about $220 in sales to you today, and $262 with the systems switched on.

Worth about

$40,900

a year in sales, using your numbers above.

Find more leads

The fixes above get more out of the leads you already have. New ones come from showing up in AI search, referral rewards for past customers, and targeted lead lists we build from public records like the year a home was built.

See what an extra lead a week is worth

Start with the leak that costs you most

We set these up one at a time, in your business name, with your service area and your booking rules. Most shops start with the phones, because that one is running the night it goes live.

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Sources

  1. Oldroyd, J. B., and InsideSales.com. Lead Response Management Study, 2007. About 15,000 leads and 100,000 call attempts.
  2. Oldroyd, J. B., McElheran, K., and Elkington, D. “The Short Life of Online Sales Leads.” Harvard Business Review, March 2011. Audit of 2,241 US companies.
  3. Invoca call data for home service businesses, as reported in industry studies. Vendor data.
  4. CallRail small business benchmark, 1.1 million leads. Vendor data.
  5. ServiceTitan, “When Summer HVAC Demand Spikes, After-Hours Calls Do Too,” June 2026. 2025 data for residential HVAC shops.
  6. Gurol-Urganci, I., et al. “Mobile phone messaging reminders for attendance at healthcare appointments.” Cochrane Database of Systematic Reviews, 2013. 8 randomized trials, 6,615 participants.
  7. Farris, P., Bendle, N., Pfeifer, P., and Reibstein, D. Marketing Metrics. Wharton School Publishing. Stated as a rule of thumb.
  8. Unsold quote follow-up: Relentless Digital (5 to 12%) and ServiceTitan customer data (20 to 35%), 2026. Vendor data.